Rise of the Chief Marketing Technologist
- Natalie Kortum
- Dec 14, 2018
- 1 min read
Updated: Dec 17, 2018
Whether as a CMT (Cheif Marketing Technologist) or CAO (Chief Analytics Officer), I’m so pleased to see analytics reaching a strategic executive function. There are so many times in my career when I believed if someone who understood the data could represent at the executive function, companies would have a competitive advantage.

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