Natalie Kortum

We have a new revolution in brand measurement mentality – making this decade forever known as the Net Promoter Score (NPS) era.  Are...

Psychologists say when things happen to us, good or bad, we often believe it is due to our actions.  We look to our choices and decisions...

Big data will change the way that business is done forever.  It will revolutionize marketing, product management, shipping, pricing, and...

Hasn’t everyone these days already heard about how analytics has improved a business; making it more nimble, more efficient, more able to...

I’ve mentioned before that click-through rate (or CTR) isn’t the only method for measuring a marketing campaign. While it’s a useful...

I found this to be a very blunt and honest warning of why Data Projects can fail. It’s a good (if pessimistic) read for anyone who is...

As someone who has used online customer data extensively in multiple roles and at multiple companies, I really believe most companies are...

I’m not sure that AIs are really ready to create art that I can appreciate, but there must be a start to it.  Here’s a first attempt of...

“Data Science is a three-legged stool that combines business acumen, data wrangling and analytics to create extreme value. Focusing on...

I’m a big believer in looking at data even when it’s imperfect to see if you can gain insights as some data is better than nothing, but...

The research below raises the question of the value of third party data, and it’s worth for marketing campaigns. I’ve always been a fan...

I’ve always believed that more companies should have a Chief Data/Analytics Officer.  Having separate analytics departments or a lack of...

I found this article while planning for my upcoming panel session (https://datascience.salon) tomorrow on Artificial Intelligence in...

It’s not too surprising to me that digital targeting is starting to be labelled discriminatory.   When applied just to marketing messages...

“I’ve made mistakes in delivering results. I used to take the results into the big meetings and it would shame the under-performing...