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Natalie Kortum
Natalie Kortum
NPS (Net Promoter Score): You Manage What You Measure
We have a new revolution in brand measurement mentality – making this decade forever known as the Net Promoter Score (NPS) era. Are...
Natalie Kortum
iNVESTMENT OPTIMIZATION
Psychologists say when things happen to us, good or bad, we often believe it is due to our actions. We look to our choices and decisions...
Natalie Kortum
revolutionizing DECISION-MAKING WITH ANALYTICS
Big data will change the way that business is done forever. It will revolutionize marketing, product management, shipping, pricing, and...
Natalie Kortum
hOW TO BE SUCCESSFUL WITH ANALYTICS
Hasn’t everyone these days already heard about how analytics has improved a business; making it more nimble, more efficient, more able to...
Natalie Kortum
Natalie Kortum
going beyond cTR
I’ve mentioned before that click-through rate (or CTR) isn’t the only method for measuring a marketing campaign. While it’s a useful...
Natalie Kortum
why does big data fail?
I found this to be a very blunt and honest warning of why Data Projects can fail. It’s a good (if pessimistic) read for anyone who is...
Natalie Kortum
Data security
As someone who has used online customer data extensively in multiple roles and at multiple companies, I really believe most companies are...
Natalie Kortum
Carol created by AI
I’m not sure that AIs are really ready to create art that I can appreciate, but there must be a start to it.  Here’s a first attempt of...
Natalie Kortum
Three Legs of data science
“Data Science is a three-legged stool that combines business acumen, data wrangling and analytics to create extreme value. Focusing on...
Natalie Kortum
Imperfect data
I’m a big believer in looking at data even when it’s imperfect to see if you can gain insights as some data is better than nothing, but...
Natalie Kortum
Is third party data bad?
The research below raises the question of the value of third party data, and it’s worth for marketing campaigns. I’ve always been a fan...
Natalie Kortum
Chief analytics officer
I’ve always believed that more companies should have a Chief Data/Analytics Officer. Having separate analytics departments or a lack of...
Natalie Kortum
Natalie Kortum
Really? Is it AI?
I found this article while planning for my upcoming panel session (https://datascience.salon) tomorrow on Artificial Intelligence in...
Natalie Kortum
Discrimination Issues with Digital Targeting
It’s not too surprising to me that digital targeting is starting to be labelled discriminatory.  When applied just to marketing messages...
Natalie Kortum
Prewire results to the under-performers
“I’ve made mistakes in delivering results. I used to take the results into the big meetings and it would shame the under-performing...
Natalie Kortum
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