iNVESTMENT OPTIMIZATION

Psychologists say when things happen to us, good or bad, we often believe it is due to our actions.  We look to our choices and decisions...

going beyond cTR

I’ve mentioned before that click-through rate (or CTR) isn’t the only method for measuring a marketing campaign. While it’s a useful...

why does big data fail?

I found this to be a very blunt and honest warning of why Data Projects can fail. It’s a good (if pessimistic) read for anyone who is...

Data security

As someone who has used online customer data extensively in multiple roles and at multiple companies, I really believe most companies are...

Carol created by AI

I’m not sure that AIs are really ready to create art that I can appreciate, but there must be a start to it.  Here’s a first attempt of...

Three Legs of data science

“Data Science is a three-legged stool that combines business acumen, data wrangling and analytics to create extreme value. Focusing on...

Imperfect data

I’m a big believer in looking at data even when it’s imperfect to see if you can gain insights as some data is better than nothing, but...

Is third party data bad?

The research below raises the question of the value of third party data, and it’s worth for marketing campaigns. I’ve always been a fan...

Chief analytics officer

I’ve always believed that more companies should have a Chief Data/Analytics Officer.  Having separate analytics departments or a lack of...

Really? Is it AI?

I found this article while planning for my upcoming panel session (https://datascience.salon) tomorrow on Artificial Intelligence in...

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